The internet is home to a plethora of different fashion blogs and bloggers who have unbridled opinions and ideas on current trends and styles. The range of different tastes and styles is vast with blogger’s own personal preferences being the most prevalent content. Where does one turn for an unbiased view?
New York Magazine’s online fashion site is the answer. The site has already won the American Society of Magazine Editors 2010 Digital “Ellie” Award for Multimedia Feature or Package, which according to ASME, “recognizes the imaginative use of interactivity and multimedia in the presentation of a single story or editorial package.” www.nymag.com/fashion is the ultimate online fashion content filter, providing reliable fashion news daily.
There are many different facets of the site. There is the popular “Daily Cut” which posts interesting and relevant news stories from the world of fashion. The “Look Finder” is a comprehensive feature from which you can browse for outfit ideas based on designer, model, styles and trends (Are you going for equestrian or more of a nautical look today?), color, season and material. The website has the most extensive and well organized collection of photos and videos from every society party and runway show you were not invited to. If you’re a New Yorker you can use the fashion calendar to check out different events and sales in the area. The best part about all of the above content is that it is easy to use and well organized- something many independent fashion blogs lack.
The fashion blogging revolution is fabulous and I highly recommend spending some time checking out all of the different Tavi’s and Bryanboy’s on the interweb today. It is spectacular that so many different perspectives are available with the click of a button. To be a fashion snob used to require subscription to Vogue. In the digital age all you need is Google, and thank god because who wants to have to rely on Anna Wintour and that steel helmet of hair for fashion advice anyway?
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